The book Culture Jam Essay Example For Students

The book Culture Jam Essay Another Klein focal point -besides related with the idea of peoplei s immunity due to the abuse of advertising- is that agencies kept on advertisement development and consequently it appeared an advertising investment wheel where as she supports the more you spend, the more your company is worth14. As a result, the spending on advertising increased steadily leading to a world where nothing has been left unbranded. Likewise, Lasn also writes about the establishment of an unstoppable consumption wheel on Americai s society that as he says is driving peoplei s culture and making them sick15. However, whereas Klein is focused on the advertising wheel that is adding value to the companies brands, Lasn explains that people are experiencing a consumption wheel where the more they get the more they want. According to Lasn, the guilty party of this consumer behaviour is precisely due to the constant rise on advertising that Klein argued. We will write a custom essay on The book Culture Jam specifically for you for only $16.38 $13.9/page Order now So, basically both different wheels mentioned by the two authors are related, yet one -consumption wheel- is the consequence of the other -advertising wheel. Moreover, according to Lasn the unique result of the abusive advertising conduct by companies is the increase on consumeri s dissatisfaction that is making theirs lives shallow and meaningless16, and subsequently is polluting peoplei s mental environment. Afterwards, Klein argues about the appearance of the seemingly brand crisis era . She says that it seemed to be the beginning of a period where price reductions were the aim rather than putting resources into fabulously expensive ad campaigns17. However, she also points out that even though the nineties clearly seemed to be all about real value, a no-name future18, there were still advertisers carrying on with the idea of adding nothing but marketing19. In other words, the kind of corporate advertising that Lasn criticizes as the largest single psychological project ever undertaken by the human race20. As Klein mentions, big companies such as Nike or Starbucks never went through that crisis because they always kept on with the strategy of establishing emotional ties21, that in Lasn view -as mentioned before- these strategies were based on creating connections between deep immaterial needs and material products22. Klein explains how for one instance, Starbucks does not sell just coffee, they also sell and offer a combination of comfort, commodity and community in their stores; they sell a way of life. This sort of marketing, works, sells and encourages people to contemplate Starbucksi products as a rewarding coffee experience rather than just a coffee chain. The success of these big companies is due to the imposition of the brand as a lifestyle; and as Klein states Brand X is not a product but a way of life, an attitude, a set of values, a look, an idea23. In other words, a world leaded by logos, brands, labels, sponsors, which as Lasn says means a nowadays media environment where the advertisers rule and the sponsor is the king24. Furthermore, Lasn criticizes how Americai s world -that Klein writes about it, dominated by companies based on branding as a way of life- has culminated in a lack of freedom of expression against the powerful companies that rule the world25. In my opinion, I strongly agree with the authors perspective that we are living in a completely marketed world where brands are the main feature people look at before purchasing, above taking into account other features such as quality or even price. For one instance, when buying a plain t-shirt at Tommy Hilfiger people do not take a look to the label in order to know the price, they are just focused on the logoi s brand. The nowadays mentality is that the bigger the logoi s brand of what you are wearing is, the more you will highlight that you are wearing branded clothes. Moreover, brands are synonym of being cool. Still, does this mean that we are just following tends and doing what everyone does? This text remind me of how we tend to accept facts or ideas without even critically questioning them. As Gramsci states everyone who is not critical and aware automatically belongs to a human group26. Are we really aware and conscious about our decisions or are we merely imposed by the external environment27? .ub5e1ca3f6f05627e29c82b7d793e36c8 , .ub5e1ca3f6f05627e29c82b7d793e36c8 .postImageUrl , .ub5e1ca3f6f05627e29c82b7d793e36c8 .centered-text-area { min-height: 80px; position: relative; } .ub5e1ca3f6f05627e29c82b7d793e36c8 , .ub5e1ca3f6f05627e29c82b7d793e36c8:hover , .ub5e1ca3f6f05627e29c82b7d793e36c8:visited , .ub5e1ca3f6f05627e29c82b7d793e36c8:active { border:0!important; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .clearfix:after { content: ""; display: table; clear: both; } .ub5e1ca3f6f05627e29c82b7d793e36c8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5e1ca3f6f05627e29c82b7d793e36c8:active , .ub5e1ca3f6f05627e29c82b7d793e36c8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .centered-text-area { width: 100%; position: relative ; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5e1ca3f6f05627e29c82b7d793e36c8:hover .ctaButton { background-color: #34495E!important; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5e1ca3f6f05627e29c82b7d793e36c8 .ub5e1ca3f6f05627e29c82b7d793e36c8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5e1ca3f6f05627e29c82b7d793e36c8:after { content: ""; display: block; clear: both; } READ: The Landlady EssayIf we are, who leads these trends? In my view, I agree with the fact that the world is ruled by advertisers where sponsors are the kings and have led to a globalized world. Moreover, I also agree with the authors that we live in a manufactured world which there is not unmarketed space. A world where we are all controlled and merely labels as Lasn clearly reflects on the cover image of the book Culture Jam: The uncooling of America. This image shows the back side of a man with a bar code on his neck trying to reflect that we are just as products that can be controlled and monitored with a number code. The globalized world we live in is responsible of exploiting poor countries with resources so as to make huge amounts of money. The issue is, who is behind that power abuse? As it is clearly seen in the Economic Hitmen28 multinationals and brands are, and there is lack of awareness by people of the situation. Customers do not think when they purchase for instance brand trousers that they might have been sewn by kids that are exploited and work in illegal conditions. In my view, the world we live in is just leaded for a few powerful people that they even control the economy. A good example of this situation would be the documentary of The Inside Job where it is criticized that economists knew that the crisis would happen, but still were on the sideline, due to the circumstances and also factors such as money. Economics faced lots of opposing critics, so many economic specialists were on the side of the banks, allowing the financial crisis to occur in 200829. This shows that we live in a world that is dominated by money and not by critical thinking. To this point, I ask myself, where are peoplei s moral values? Do we not consider them important any more? Do we really take them into account in our daily decisions? In my opinion, we do not realise how out of our control everything that involves money is becoming and the lack of sensitiveness that this branded world has led us to. In conclusion, our world is developing to the point where everything has been created, invented and manipulated but what marketers might not have realised about is that people are becoming immune to all types of advertisements and these would create in my opinion a new challenge for marketers to re-promote their brands.

Books Every Student Should Read - EssaySupply.com

Books Every Student Should Read Books Every Student Should Read When college students become intently focused on their classes and working towards their degrees, many wonderful things happen. For one thing, students begin developing their critical thinking skills at a rapid pace. They learn to form ideas and opinions, interact with others in discussions about those ideas and opinions, and ultimately improve and modify their opinions and ideas based on these interactions. College students also spend a lot of time reading and absorbing information that is directly related to their studies. On one hand, this is a good thing. They are learning and absorbing the information that they need to learn. On the other hand, this doesn't leave much time for other reading. This is a shame, because there are so many books that college students should be reading that can teach them life lessons, inspire them, or simply provide a bit of reprieve. So, we have decided to step away from our 'day job' of providing research paper, essay, thesis, and dissertation writi ng help to go over a few books that we believe every college student should read. Fish Author: Steven Lundin When we began discussing this book, one of our staff members recalled her first flight on Southwest Airlines. The flight attendant was giving the standard instructions about emergency exits, oxygen masks, and flotation devices. Then, at the end of the presentation the flight attendant began to offer some additional advice. She began, ' for those of you who are traveling with children...' '...bummer.' Her perfectly timed, dead-pan delivery earned her laughs from both the passengers and the crew. The loudest laughs actually came from the parents she had targeted. If you have ever wondered where the famously irreverent culture at Southwest originates, the answer is this book. It is based on a woman who comes to the realization that among other things people must find a way to have fun at work. 7 Habits of Highly Effective People Author: Stephen Covey This is a classic, but still amazingly relevant book that provides its readers with action steps that one can take at any age to achieve their goals. Students who are looking for very specific information on improving their lives can definitely learn from this book. The Automatic Millionaire Author: David Bach Many students don't realize that they can begin building wealth right now. David Bach provides many tips in his book that go well beyond the typical advice that students receive about financial issues. Some of his advice includes living below your means and directing money towards valuable purchases that benefit the entire family. The Tao of Pooh Author: Benjamin Hoff It is easy to envision Winnie the Pooh as an adorable literary character who has delighted children for decades, but are you ready to view the adorable bear as an Eastern philosopher? The Tao of Pooh asks you to do just that, and in turn provides amazing perspective. If it sounds unrealistic, take a moment to consider the characters. Piglet worries, Rabbit micromanages, Owl detaches, and Tigger acts out. Pooh simply is.

Managing the People Dimension Essay Example | Topics and Well Written Essays - 3250 words

Managing the People Dimension - Essay Example The author of the essay "Managing the People Dimension" begins with that the classical theory of management was developed and started being used, during the era of the industrial revolution, in the process of fashioning solutions to due to the problems facing the factory system. The main themes of the theory include the role of bureaucracy and increasing the productivity of organizations. The advantages of the classical theory of management include that it splits the workforce of an organization into groups, and it supports the division of labour. The disadvantages of the theory include that the developers relied on assumptions and used on untested assumptions. At the end of the paper the author comes to the interesting conclusion. The classical theory of management was conceived and its use started during the industrial revolution, following the collapse of the factory system. The theory emphasises the importance of expertise, rules and rationalization, with respect to the improveme nt of productivity and profitability. The main advantages of the theory include that the staffs are divided into different groups; it promotes the division of labour and emphasizes the importance of monetary incentives. The disadvantages of the theory include that the proponents relied on unfounded conclusions and it ignores informal relations and systems. In TMC, the company has used rationalization in the division of labour, the provision of employee training and the assessment and rating of employees based on performance.

Re-Thinking Marxs History Theory Essay Example | Topics and Well Written Essays - 500 words

Re-Thinking Marxs History Theory - Essay Example From this study it is clear that  both accounts hold one thing; that social classes are responsible for changes in human history. He also notes that conflict of contradiction is the root of historical change, which is the case in both propositions. In his explanations, there is a striking acceptance that humans are different from other animals because apart from adjusting to their environments, they establish constant relationships with them. According to both accounts, men are in constant bids to transform themselves through production and only do so while associating with others. Such relationships as the ones established between people and their environments become manifest in human relationships.  This study stresses that  there is some form of variation between the two theories, which emanates from the idea of self-consciousness. As much as there is an acknowledgement of the effect of social class, The German Ideology considers production as being the main cause of histori cal transformations. Marx still considers contradictions as the cause of history, but in a different format from the 18th Brumaire. According to German Ideology, true socialism evolved from the continued conflicts within the capitalist economies such as those of France. At that time, France was more economically advanced than Germany, his home country. In the same, Marx considered that all forms of conciseness, which is the basis of revolution, lies in the identity of social class.

You have been put in charge of a dental team providing dental care to Essay

You have been put in charge of a dental team providing dental care to a large (100 bed) nursing home facility. Discuss the likely dental health needs of the res - Essay Example at dental care does not reach the elderly, particularly if they are residing in health-care institutions or nursing homes, where the care-takers may not give due importance to dental care.(Fiske J). This has resulted in more demand on dental care by such institutionalized elders. Several studies conducted in this direction, reveal that more than 65% of such patients require oral hygiene medication and treatment. (Mersel & others, 2000). Such patients are reported to be having prominent bone loss, with deep pockets around remaining teeth, while 85% are reported to have attachment loss, ranging from 4 to 6 mm. (Friel) The profile of people staying in a nursing home would vary drastically, ranging from those who can maintain themselves, physically and mentally; to those who are completely dependant on care-takers. The general consensus is that elderly people living in a nursing home suffer more from periodontal diseases, as compared to those living in their homes. There is lesser evidence of institutionalized elders seeing a dentist, as studies suggest that such percentage is significantly lower, when compared to national average. Various problems that such patients confront include poor oral care, older dentures, while many have old or damaged prostheses. In addition, according to such studies, presence of significant denture plaque was recorded, while 1 in 6 patients suffered from denture related stomatitis. Accordingly, the need was felt for concentrated prosthetic treatment for patients staying in a care home in Wolverhampton, particularly for those elders who had loose fitted or lost dentures .(Awath-Behar, 1990) While inadequate dental care may not be fatal, the affect of same results in such elderly patients being uncomfortable while eating food, with others. In addition, the quality of life depends on the number of healthy teeth, as indicators for same include the ability to choose one’s food and socialize, without any feeling of pain. The loss of teeth

What is a Good Life?

What is a Good Life? Human beings have an inherent drive and passion for finding absolution in what they deem the good life. For decades however, philosophers have struggled to argue a solid case for such. It can be suggested that many facets work in unison to allow a good life, but what is it that could give a unified answer to this great philosophical question? This essay will attempt to clarify such uncertainty, considering two perspectives of the good life. Firstly, are there any characteristics, needs, abilities and sorted other elements that are shared by all humans? Secondly, if there are elements which exist, then what do these require the good life to include, or what must the good life be like, given the properties we all share? To attain the answers to these questions, reference will be given to Natural Law, Virtue Theory, Eudaemonia and happiness. We are all striving towards it, the good life, happiness, well-being, a well-lived life, fulfilment. But what is it that makes us feel good? Though difficult to give a comprehensible definition, goodness is generally referred to as specific traits or properties of a real object or set of objects. More so, the concept of goodness can be divided into other, subsidiary concepts (Goodness and Value Theory, 2004). That is, a series of events which lead to innate goodness. In essence, both are deemed circular and leave no meaningful definition for discussion. The good life is a condition in which a person will be the most happy. Such happiness can be researched through a deductive perspective, which has been done by many philosophers over time (Wernqvist, 2007). Two such philosophers, Plato and Aristotle, deem the good life as the state in which a person exhibits total virtue. Throughout this essay, their works will be compared and contrasted to give clear argument to the meaning a good life for humans. Humans, their characteristics and their activities can be evaluated in relation to the parts they play in human life (Meyers-Levy, 2009). Alternatively saying, that every facet of human life can contribute to what is deemed good. Humans, being a subject of creation, ultimately entail goodness. Such a life is one in which actions someone does and feels leads to what is otherwise known as happiness. Such happiness is neither just an experience; nor is it found as a result of following moral laws. Rather, happiness is an activity. It is the events of the individual which lead to the life of good. INSERT REFERENCE Over time, philosophers such as Plato and Aristotle have tried to highlight the concept of goodness by defending various accounts. Such accounts do not require that a person who is well off merely experience any feelings of happiness or satisfaction. What they do require is that their desires are consciously fulfilled, which does not come down to the same thing (Angner, 2009). Plato argues that a person will exhibit total virtue when their desires have been quenched (Cooper and Hutchison, 1997), while Aristotle believes the perfect state of the individual will bring their ultimate virtue (Solomon, 1984). Cooper and Hutchinson (1997) write that Platos argument for the good life is stemmed from love because through this, individuals can rid themselves of desires. That is, love is actually the quest for that good. Aristotle argues that the good life is different for each individual because it comes from living ones life according to ones virtues, and each person has different virtues (Solomon, 1984). Through analysis of their works, both Plato and Aristotle agree the good life is a demonstration of perfect virtue. However, they disagree on the particular definition of virtue and its relationship to happiness. Therefore, both disagree on the ways of attaining such happiness. Plato sees the good life as being attained through the perfect love and lack of desire (Cooper and Hutchinson, 1997), while Aristotle believes that the good life is achieved through a perfect state which causes its citizens to act upon their virtues (Solomon, 1984). The original Platonic view of the world, (cited Cooper and Hutchinson, 1997) is that it is a two tiered place, the upper tier being the world of perfection, the lower tier being the world of reality, and love falling somewhere in between. The theory is that the plane of reality is an imperfect copy of the plane of perfection. According to the Platonic view, humans only see glimpses of the good while existing in the plane of reality. Plato believes that love is the midpoint between reality and perfection, mortality and immortality. Love does not fall into the sphere of immortals and perfection because how could love be a god if he is not in possession of beautiful and good things? Since Love is the love of beautiful things, Love must have desires and therefore cannot be a god Yet Love is greater than mortals because love has and always will exist. Thus Love is a great spirit, a halfway point between the realms of existence (Cooper and Hutchinson, 1997). To Plato, the good life is one in which a person is exhibits perfect virtue and is therefore closer to the higher realm of existence. Virtue is comes from the absence of desires, so true happiness means being satisfied to the point one does not have desires. This satisfaction and happiness occur when a person arrives at the mystical understanding of the world (Cooper and Hutchinson, 1997). According to Plato, through Diotima and Socrates dialogue, love is the medium in which humans will attain the knowledge of the good, and come upon this understanding. It is human nature to seek out happiness, and ownership of good things makes one happy. (Cooper and Hutchinson, 1997). Solomon (1984) illustrates that in order to show that happiness lies in virtue, Aristotle first splits forms of the good into three parts, external goods, goods of the body, and goods of the soul. He goes on to say that goods of the soul (virtues) are the most important because with them, a person can gain material wealth and pleasure. Aristotle defines happiness and therefore the good life as the realisation and perfect exercise of excellence. This is subsequently referred to as Eudaemonia. Aristotles view of such is typically regarded as an objective account of well-being. Nonetheless, subjective stances do evidently play some role in well-being even according to Aristotle (Phillips, 2005). This is where the existence of goodness becomes a subjective account, because it describes a persons well-being as a function of his or her feelings, experiences, desires, and so on, thus making it a conscious attribute of human life. From a basic Greek translation, Eudaemonia is that of supreme life with fulfilment and happiness, identified after ones death. Such life is built of variable actions of excellence which are both intrinsic and extrinsic in their nature (Urmson, 1988). Recognised, are three types of excellence by Aristotle. They are Bodily excellence, the excellence of Character and the excellence of Intelligence. Two of these excellences (character and intellect) fall within the realm of human choice and rationalism. Bodily excellence is paramount to Eudaemonia, however exhibits little reference in this context (Urmson, 1988). There are also a number of influences that determine such excellence, often as a result of our actions through life. Controlled intrinsic actions are separated into two forms: the Moral and the Intellectual. The Moral includes ones courage, piety, fairness and equality. The other form is that of Intellectual influences which include ones fine mind, wisdom and intuition. In contrast are ones extrinsic actions, which are often uncontrollable. They include our appearance, friends in high places (social connections) and wealth (Urmson, 1988). Our actions per sae can be defined as either a chain; those actions that help you attain an end which in turn leads to a further end or as a direct result; which is an action that helps you attain an end in itself. For supreme fulfilment, these actions work in unison with one another (Urmson, 1988). It is through such, as detailed by Urmson (1988) that happiness and fulfilment is an objective good, as opposed to a subjective state of living. This is not conditional, but absolute (Solomon, 1984). This in layman terms means ultimate happiness occurs when a persons actions are all virtuous and have goals which are virtuous. It also implies that in order to live the good life, there must be no action which is unnecessary, but for the sake of virtue. This implies that the good life must be a universal goal because unless all people are perfectly virtuous, action must be taken to maintain virtue for those who are not virtuous. Take for example, ones ambition to become a Primary School Principal. It is through relevant studies and experience that the individual is able to achieve such a goal. Though there may be monetary benefits for holding such position, it is not something that would drive the individual to achieve. Their character and intelligence hold the greatest motivation for fulfilment. Such an example utilises Aristotles Eudaemonic theory of unison between chained and direct actions as well as the forms of excellence, as previously adhered to. Basing such a goal on pleasurable or political instincts, such as salary or power, is not a means by which Aristotle would deem leading a fulfilled Eudaemonic life. There are however three things that make men good and excellent; these are nature, habit and reason (Solomon, 1984). The road to happiness is through formation of habit and reason which create virtuous action, in addition to possessing a nature that compliments them. Both Plato and Aristotle see happiness as being virtuous, but disagree on the nature of virtue, causing their ideas to follow varied paths. They do however meet at key points. Plato sees happiness as being close to godliness. By living virtuously one can obtain this godliness (Cooper and Hutchinson, 1997). To Aristotle, happiness is the result of being virtuous because by being so, one obtains pleasure and external wealth (Solomon, 1984). Plato and Aristotle further agree that education is the means to attain virtue, but they disagree on how a person should be educated because of their differing views on the cause of virtue. According to Aristotle (Solomon, 1984), virtue comes from the agreement of the nature, habits and reason in a humans conscience. Therefore, Aristotle states that education should begin from birth and it should involve changing the childs habits and forming his reason so that their nature, habits and reason will align. Plato believes that virtue stems from an understanding of true Beauty, which exists only in the higher plane of the world. Thus Plato believes that education of a human being should begin when the child is ready to love another. Platos ideal education involves bringing a person along by having him experience different forms of love between people, so that he may begin to love physical beauty and then beauty of the mind. Through this he sees the beauty in all things and eventually, with guidance understands all forms of beauty, ultimately understanding formless beauty (Cooper and Hutchinson, 1997). Another key agreement between Plato and Aristotle is the importance of interpersonal relationships in the quest for the good life. Both agree that interpersonal relationships account for the education of individuals, but Aristotle goes further because he sees attaining the good life as societal. He recognizes that if one is forced to take action because of others misdeeds, he cannot lead the good life, and therefore each person must be equal to the next so that nobody has to act on account of another (Cooper and Hutchinson, 1997). Human happiness is the foremost concern for both Plato and Aristotle in their works of literature. Since happiness is almost a universal emotion their conclusions on the cause of happiness is similar. But, Plato and Aristotle are completely different individuals, so the causes of their happiness are, at the same time, completely different. In personal evaluation, I am inclined to side with Aristotles point of view for ultimate fulfilment. It is through the result of actions of excellence (both direct and chained) that we can demonstrate our way of life. This in turn fortifies perceptions of us having led a fulfilled and happy life. If one opted to follow fulfilment through mere pleasurable circumstances, i.e. because the money is good, then in Aristotles eyes, their life would be one deemed lavish, suitable for beasts pulled by desire and compulsion. Happiness cannot be placed on material things. It is a matter of setting a goal and looking past the superficial things that stand in the way. It is therefore relevant to say that to lead a flourishing life, one needs to take ownership of the actions which lead to their lifelong goal. Actions often speak louder than words do. We as humans should do whatever it takes to produce the most fulfilment for ourselves. There is a distinct difference between feeling happy and merely being happy.

Star Wars :: essays research papers

'The broken globe'; by Henry Kreisel tells the story of a father and a son torn apart by their differing views of the world. Another story which I feel parallels this story in certain aspects is the 1977 classic 'Star Wars'; by George Lucas. In Star Wars, Luke Skywalker, a young farmboy on a backwater world, receives a lightsabre from Obi Wan Kenobi, this inspires an urge to leave his world and learn to be a Jedi. One of the conflicts Luke must face is his Uncle Owen who wishes him to stay on his world and be a farmer. When Luke finally does leave he becomes very successful.   Ã‚  Ã‚  Ã‚  Ã‚  Luke Skywalker lived on the small backwater world of Tatoonie with his Aunt Beru and his Uncle Owen. Lukes desire to leave is instigated by Obi Wan Kenobi a old friend of his father he never knew. Luke is given a lightsabre which once belonged to his father. When Luke receives this and learns of his Jedi potential he desires to leave and learn to be a Jedi. This is not unlike Nick Solchuk who also wants to leave his small town of Three Bear Hills, Alberta. He is raised by his father in an old fashion way, much like Luke. Nicks desire to leave is first aroused by a teacher, Joan McKenzie. She taught him of how the earth is round not flat like his father believes. This starts the conflict between father and son.   Ã‚  Ã‚  Ã‚  Ã‚  I believe another thing that both stories have in common is Luke's Uncle and Mr. Solchuk's beliefs that they should stay at their homes and live simple lives like they did. Luke's Uncle believe Luke should stay on Tatoonie and be a farmer like himself, he also worries that if Luke begins to learn to be a Jedi that he will turn to the darkside and become evil like his father, Darth Vader. Mr. Solchuk believed Nick should also stay and farm the land like he has all his life. Mr. Solchuk also believed that Nicks beliefs of the world being round were evil and it was a sin to believe in this. Nick left his town against his fathers will and fulfilled his dream. Luke also left his world, but, Luke's Aunt and Uncle were killed by Imperial troops, this also gave Luke a reason to leave and fight the Imperials to avenge his families death